Topics discussed:
- Digital and direct response marketing
- Campaign management
- Search engine marketing
- Media planning and buying
- Measurement and optimization
- Analytic models
- Digital and video production and 3D animation
- Events, sponsorships and promotions
Carolyn Thomas posted Handy hints for getting along with your drug company to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted The Quantified Self meets The Urban Datasexual to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted Who’s running the show in industry-sponsored drug trials? to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted Dr. Sherry Turkle: “I share, therefore I am” to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted The cardiac polypill: why are we still talking about this? to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted Texting shortcuts for Boomers to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted Why do doctors call it “practice variation” instead of poor care? to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted The alcohol industry’s “alcopop” strategy hooks underage drinkers to The Ethical Nag: Marketing Ethics for the Easily Swayed.
Carolyn Thomas posted Is your life as awesome as you pretend it is on Facebook? to The Ethical Nag: Marketing Ethics for the Easily Swayed.
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Zarya Alexandra Rubin MDEditor
Medical Science Liaison - CNS Division, UCB
President
Health Educator, enBloom Media, LLC
Manager, Sanitas Co.
Managing Director
Strategy - Healthcare EMEA