The Ethical Nag: Marketing Ethics for the Easily Swayed
Big Pharma spends 2-3 times more on marketing their drugs than they do on research and development. As a heart attack survivor who must now take a fistful of drugs every morning, I wonder which of my expensive medications were prescribed for me based on tainted research and fraudulent ghostwritten medical journal articles? The disturbing answer: nobody knows, including physicians. This site helps to inform and educate consumers about how Big Pharma is so successful in marketing their products.
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May 17, 12 04:14AMThis new guide for doctors emphasizes the value of seeing Big Pharma sales representatives, the benefits of industry-sponsored education, and the critical importance of health professionals serving on companies...
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May 13, 12 04:06AMQuantified Selfers regularly use their computers, smartphones, electronic gadgets or simply pen and paper to record work, sleep, exercise, diet, mood, sweat, caffeine, memories, dating habits and pret ty...
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May 09, 12 04:36AMA pediatrician is paid by The Sugar Association to publish good news about children's sugar consumption. A Harvard doctor is paid $100,000 cash by a major drug company to testify in court that their r ecalled...
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May 05, 12 04:01AMPsychologist Dr. Sherry Turkle - author of "Alone Together: Why We Expect More From Technology and Less From Each Other" - studies how our mobile devices and online persona are redefining human conne ction...
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May 01, 12 04:07AMI can't possibly be the only one feeling ever-so-slightly squirmy about the resurgence of the polypill. It's a single pill made up of a combination of other pills to reduce heart disease risk, designe d...
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Apr 27, 12 04:08AMAs a longtime writer, my keyboard speed is impressive, but as a texter, I'm dismally slow with my thumbs. For any of you Boomers who share this challenge, here are a few shortcuts to help boost your texting...
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Apr 23, 12 04:22AMInformed shared decision-making merges two trends in health care: patient-centred care and evidence-based decision-making. This all sounds good, so why are there still so many barriers in the way? Do ctors...
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Apr 19, 12 04:13AMIn 2009, a study on adolescent drug use showed 64% of 8th graders reported regularly using "alcopops" like Smirnoff Ice. Then, in a brilliant PR move, Smirnoff's maker hired a former Philip Morris tob acco...
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Apr 15, 12 04:02AMU.K. social scientist Dr. Carol Craig has observed that young people in Britain are becoming increasingly narcissistic, and Facebook is providing a platform for self-promotion: "The way that children are...
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Apr 11, 12 04:17AMAfter discovering that the sheet metal in the shell of a Hummer is rugged enough to serve as the exterior of a dwelling, two Los Angeles architects released these designs for their 'Hummer House' - a prefabricated...
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