Medpedia

VENTURE BEAT – Walmart is giving sales teams a rest with its newest campaign called Get on the Shelf.
Walmart Labs, the retail giant’s innovation arm aimed at developing new products for commerce, is hosting the campaign. Get on the Shelf allows companies to bypass the sales process and compete for a spot on Walmart’s website, as well as in its stores. Technology companies with a hardware product often run into roadblocks trying to market their product. Getting a product to market is a one-sided relationship, where the company and its sales representatives pitch products left and right just to gain interest. Marketplaces such as Walmart are on the hook for the type of products they sell and vet those products to make sure they won’t have to deal with lots of returns.

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