-
I just read
about a guy in New York who is introducing caffeinated
beef jerky to the world. So if you’re not a gum
aficionado, this is another option for chewing your way to a jolt.
-
Gross or
enticing?
-
Then again, you
can find caffeine in just
about anything these days, from breath mints to water. Take your pick.
It all started when Matt
Keiser of the Tribeca neighborhood spilled a can of Red Bull on some beef jerky while skiing in
Utah four years ago. A-ha! Soon enough, he found a partner to develop the
product, which has already hit the Internet
and will be sold in Sports Authority
shops any day now. A single-ounce bag will deliver 60 milligrams of caffeine,
which his the equivalent of a small cup
of coffee or one can of Red Bull. (Of course you could always go for the
two-ounce version and double your dose.)
But not everyone has raved
about this new concoction. I haven’t tried it yet myself, but some say the
combination isn’t so tasty. My guess is they’ll figure out a way to perfect the
ingredients in the food lab to make for a better-tasting treat.
I wrote about the call
for new labeling recently. The good news about something like Perky Jerky
and other companies that sell caffeinated foods is that they want to capitalize
on the fact their product contains caffeine. So they market their products
accordingly. You can’t mistake old-fashioned beef jerky for this latest
modified version when the label screams “invigorating beef jerky.” And their
slogan: “Getting a Kick Out of Meat.”
But not for a kick out of
sleep.
Sweet Dreams,
Michael J. Breus, PhD
The Sleep Doctor™
www.thesleepdoctor.com
Follow me on Twitter: http://twitter.com/thesleepdoctor
Click here to order Dr. Breus's book, Beauty Sleep, on Amazon or Kindle, or here to buy it for the Barnes & Noble Nook.
Comments
To add a comment to the original post, click here.
You must be signed in to post a comment.
Sign in nowThere are no comments for this post.