That's a great question, Dr. Bernstein. Medpedia takes conflicts of interest seriously.
To begin, Medpedia staff monitor every contribution made to the Medpedia platform -- all questions, answers, edits, discussions, etc. Those that chose to blatantly promote their own product or service, have their profiles flagged and their content removed immediately. We then reach out to the user with a warning for violating Medpedia's terms of use.
http://www.medpedia.com/terms Depending on the situation, that user may be disabled. This has happened.
Medpedia users also help by reporting profiles due to "undisclosed conflicts of interest". You will see that after you click "Report profile" that "undisclosed conflict of interest" the fourth option. That shoots off an email to us, and we will further investigate the situation. Naturally, COIs can be difficult to identify which is why we have created a thorough page, with examples, to provide guidance on the subject:
http://www.medpedia.com/disclosure
It is impossible to cover every possible conflict -- so you are also expected to disclose anything not listed here which could also bias your contributions. All Editors of Medpedia are obligated to disclose any financial, personal or professional associations that may influence their writing and/or editing on Medpedia.
The purpose of integrating forums like Medpedia Answers (Q&A) and Medpedia News & Analysis (where the blogs are featured), is to provide personal viewpoints and more subjective content. Contributors are encouraged to give opinions and share experiences in these forums, however they cannot do so on the wiki. Additionally, only approved physicians and PhDs in a biomedical field can make direct edits to the wiki. The blogs and personal viewpoints enhance the scope of the content on Medpedia, but should not be taken as fact or medical advice.
You'll also notice the differences in color between Medpedia News & Analysis and the other sections of the site:
http://www.medpedia.com/news_analysis This was done by design to indicate a change in content and source. Additionally, all blogs you find on Medpedia have been reviewed approved by the staff, if not specifically invited to join. We do reject and/or delete blogs that do not maintaining the standards we have set.
The goal of Medpedia is to collect and elevate high quality health and medical information. Total objectivity is not the goal for News & Analysis, but transparency is always required. If anyone is concerned that a user has an undisclosed conflict of interest or a blog that is inappropriate, you are encouraged to report the profile and designate it as such!